Top 12 OTT Services in India for 2023 Binge Watching
Best OTT Platforms in India: India boasts a rich tapestry of culture, languages, and interests within its diverse population. This cultural amalgamation finds expression in the thriving entertainment industry, which has witnessed a notable upswing in the popularity of over-the-top (OTT) platforms in recent times. These platforms have become the go-to source for a vast array of content, catering to the varied tastes of the Indian audience.
This blog highlights some of the top OTT platforms in India, presenting an extensive range of content spanning movies, TV shows, original series, and documentaries. These platforms have not only transformed the entertainment landscape but have also made it convenient for individuals to access premium content from the comfort of their homes. Whether one’s preference leans towards Bollywood blockbusters or regional language gems, these OTT platforms have it all covered.
In recent years, India has undergone a digital transformation in content consumption, propelled by the widespread adoption of streaming services, commonly known as over-the-Top (OTT) platforms. These platforms have become a sensation, delivering a diverse range of shows and movies directly to our screens. From captivating dramas to hilarious comedies and heart-pounding thrillers, they offer something for every viewer.
This blog explores the top 12 OTT platforms in India that have curated an enticing array of content, turning binge-watching into an art and ensuring a continuous flow of entertainment. Whether you’re an experienced OTT enthusiast or just beginning to explore the world of streaming, grab your popcorn and get ready to delve into the platforms that are reshaping how we consume and enjoy content.
What is the OTT Platform?
OTT, which stands for Over-The-Top, refers to content delivery services that distribute audio, video, and other media directly to users over the internet, eliminating the necessity for conventional cable or satellite television subscriptions. These platforms present a diverse array of content, spanning movies, TV series, live sports, and original shows. Users can access this content on a variety of devices, including smartphones, smart TVs, laptops, and tablets. The convenience and flexibility offered by OTT platforms have contributed to their widespread popularity in the evolving landscape of digital entertainment.
What is OTT Full Form?
OTT is an acronym for “Over-The-Top,” signifying online streaming platforms that distribute video content directly to viewers via the internet. These platforms enable users to access content on-demand, giving them the flexibility to select what they wish to watch and when they want to watch it. This adaptability has propelled OTT platforms to become a favored option for contemporary entertainment consumption.
What is OTT Platforms in India?
The surge in over-the-top media services is attributed to the rapid expansion of internet speeds and a growing demand for diverse media offerings, encompassing sports, entertainment, lifestyle, and movies. According to a 2022 report by Deloitte, it is projected that the number of Indian OTT subscription users will experience a 17 percent Compound Annual Growth Rate (CAGR), reaching 224 million by 2026 from the current 102 million.
Major players like Netflix, Amazon Prime Video, and Disney+ Hotstar contribute to the landscape by offering a rich array of content. These platforms not only feature some of the best original shows and movies online but also provide a mix of premium local and international content. Additionally, platforms such as Sony Liv, AltBalaji, Zee5, and Disney+ Hotstar cater to diverse regional preferences, offering content in languages like Hindi, Bengali, Telugu, Tamil, Marathi, and more.
Here is a list of the top 12 OTT platforms in India, along with their subscriber numbers:
- Prime Video – 167.2 million subscribers
- Netflix – 247.15 million subscribers
- Disney+ Hotstar – 40.4 million subscribers
- Aha – 1.5 million subscribers
- Zee 5 – 1.8 million subscribers
- Alt Balaji – 10 million subscribers
- VOOT – 24.8 million subscribers
- Eros Now – 39.9 million subscribers
- Sony Liv – 50 million subscribers
- Discovery+ – 96 million subscribers
- TVF Play – 50 million subscribers
- Youtube Premium – 80 million subscribers
Top 12 OTT Services in India for 2023
In this article, we’ve compiled a list of the most popular OTT platforms in India, providing details on their subscription plans, offers, and benefits.
Best OTT Platforms in India: Netflix
Netflix stands out as one of the premier OTT platforms globally, including a prominent presence in India. Offering an extensive array of meticulously curated movies and shows in various languages, Netflix is renowned for its outstanding Netflix Originals.
Popular Netflix Shows:
- Kaala Pani
- Kohhra
- Class
- She
- Delhi Crime
- Never Have I Ever
- Choona
- Kota Factory
- Strong Girl Nam-soon
- Doona
- Lupin Season 3
- One Piece Season 1
- The Hunt for Veerappan, Season 1, and more.
Popular Netflix Movies:
- Jaane Jaan
- Khufiya, A spy thriller
- Heart of Stone
- Mission Majnu
- Dream Girl 2
- OMG 2
- Kushi
- Adipurash, and more.
Netflix Originals:
- Good Night World (Season 1)
- PLUTO (Season 1)
- Fair Play The Night Agent
- All The Light We Cannot See
- Cigarette Girl (Season 1)
- Higuita: The Way of the Scorpion (2023)
- Sex Education: Season 4
- Beckham: Limited Series, and more.
Netflix Subscription Plans:
- Mobile
- Pricing (Indian Rupee): ₹149 INR/month
- Number of mobile devices and tablets to download at a time: 2
- Number of supported devices at a time: 2
- Picture Quality: 480p
- Unlimited movies, TV shows, and mobile games: Yes
- Ad-free TV shows and movies: Yes
- Basic
- Pricing (Indian Rupee): ₹199 INR/month
- Number of mobile devices and tablets to download at a time: 2
- Number of supported devices at a time: 2
- Picture Quality: 720p
- Unlimited movies, TV shows, and mobile games: Yes
- Ad-free TV shows and movies: Yes
- Standard
- Pricing (Indian Rupee): ₹499 INR/month
- Number of mobile devices and tablets to download at a time: 2
- Number of supported devices at a time: 4
- Picture Quality: 1080p
- Unlimited movies, TV shows, and mobile games: Yes
- Ad-free TV shows and movies: Yes
- Premium
- Pricing (Indian Rupee): ₹649 INR/month
- Number of mobile devices and tablets to download at a time: 2
- Number of supported devices at a time: 4
- Picture Quality: 4K+HDR
- Unlimited movies, TV shows, and mobile games: Yes
- Ad-free TV shows and movies: Yes
Best OTT Platforms in India: ALTBalaji
ALTBalaji, owned and operated by Balaji Telefilms, is recognized as one of the most budget-friendly OTT platforms in India today. Subscribing to ALTBalaji opens the door to a diverse array of original shows, movies, comedy skits, music videos, and news covering major topics such as sports and entertainment.
Popular ALTBalaji Shows:
- Lockup
- Fittarat
- Fixer
- Baarish
- Dark 7 White
- Bang Baang
- MOM
- Mentalhood
- Pammi Aunty, and more.
Popular ALTBalaji Movies:
- Shootout at Wadala
- Lootera
- Shor in the City
- Once Upon a Time In Mumbai, and more.
ALTBalaji Originals:
- Code M Season 2
- Dil Hee Toh Hai
- Bose-Dead/Alive
- Apaharan
- The Test Case
- Class of 2017
- Hum
- Romil and Jugal, and more.
ALTBalaji Subscription Plans:
Best OTT Platforms in India: Discovery Plus
Discovery Plus is a relatively new OTT platform, making its debut in India in March 2020. This platform is distinctively focused on content that is rooted in facts, reality, and primarily consists of documentaries.
Popular Discovery Plus Shows:
- Money Mafia
- Anjaan
- The Secret of Kohinoor
- The Murder Tapes
- Inside the Heist
- Star vs Food, and more.
Discovery Plus Originals:
- India Coast to Coast
- Into the Wild
- Say Yes to Dress India
- The Cult
- Breaking Point
- Mission Frontline
- Tales of Valour, and more.
Discovery Plus Subscription Plans:
- Student Plan
- Plan Price: ₹239
- Duration: Month
- Benefits:
- Ad-Free
- Ad-Free Plan
- Plan Price: ₹599
- Duration: Month
- Benefits:
- Ad-Free
Best OTT Platforms in India: TVF Play
TVF Play, short for The Viral Fever, is an Indian OTT platform and YouTube channel founded by Mr. Arunabh Kumar in 2010. Operated by Contagious Online Media Network Pvt Ltd, it stands as one of the most-watched YouTube channels in India. TVF Play exclusively features original content, gaining popularity and sparking discussions, especially among the youth.
Popular TVF Play Timeliners:
- Indians and Maids
- Honest Notice Period
- When MOM is your BF
- Type of Guests
- Breakup on Road, and more.
TVF Play Originals:
- Aspirants
- Cubicles
- Fathers
- The Aam Aadmi Family
- Kota Factory
- Tripling
- The Insiders
- Pitchers, and more.
TVF Play Subscription Plans:
- Subscription:
- TVF Play offers free content for Indian customers.
Best OTT Platforms in India: YouTube Premium
YouTube Premium, formerly known as “Music Key” and “YouTube Red,” is a subscription-based service that enhances the standard YouTube experience. This service, offered by YouTube, provides users with an upgraded and ad-free viewing experience.
YouTube Premium subscribers benefit from a range of features, including access to an extensive library of original content, the ability to download videos for offline viewing, and background playback. This allows users to enjoy uninterrupted video content while using other applications on their devices. Additionally, a YouTube Premium subscription includes access to YouTube Music, making it an appealing choice for those seeking a comprehensive entertainment package.
YouTube Premium Subscription Plans:
Other Indian OTT Platforms
Additional renowned OTT platforms such as JioCinema, TVFPlay, Sun Nxt, and Vodafone Play India, among others, are gaining prominence in the Indian entertainment landscape. Notably, cellular network companies and broadband providers in India are introducing OTT subscription packs, further attracting a widespread audience. The popularity of these platforms is evident as people across India are increasingly captivated by the diverse content offerings and subscription options provided by these OTT services. These factors collectively contribute to the thriving popularity of OTT platforms in India.
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